Top 50 Gifts Last Fiscal Year Analysis
This analysis (often used as a report) reveals the organization's reliance on its most generous supporters.
Top 50 Gifts Last FY
How to use the Top 50 Gifts Last FY analytic
This analysis identifies the 50 largest gifts received by your organization in the last full fiscal year.
Use this as another way to quickly see how much of your annual fundraising relies on your largest donors, and how concentrated your fundraising base is, as well as how much of your overall giving revenue comes from this segment of large gifts.
.These numbers matter because they reveal your organization's fundraising dependency on a select group and highlight opportunities or risks if those donors change their behavior.
Strategically, you should review this last fiscal year analysis annually as part of your Constituent Intelligence routines. Development directors, major gifts officers, and stewardship teams should utilize these insights to prioritize relationship-building efforts, establish realistic fundraising targets, and design personalized engagement plans for their top donors from this list.
Analytic ID: QX83
Analytic Name: Top 50 Gifts Last FY
Focus: 1.2: Revenue Concentration Analysis
Type: Standard Analytic
Segments: All/None specified | Scope: Organization
Description: This analysis identifies the 50 largest gifts received by your organization in the last full fiscal year. Use this as another way to quickly see how much of your annual fundraising relies on your largest donors, and how concentrated your fundraising base is, as well as how much of your overall giving revenue comes from this segment of large gifts. Development directors, major gifts officers, and stewardship teams should utilize these insights to prioritize relationship-building efforts, establish realistic fundraising targets, and design personalized engagement plans for their top donors from this list. Strategically, you should review this last fiscal year analysis annually as part of your Constituent Intelligence routines.
Key Question: What percentage of our total revenue is contributed by our top donor segments (e.g., top 5%, 10%, 20%), and how does this concentration compare to the prior fiscal year?
Action: Implement an enhanced, high-touch stewardship program for the donors in the top 10% segment, as they are critical to your financial stability. Use the year-over-year comparison to determine if you need to focus on retaining top-level support or on broadening your overall donor base to mitigate risk.