Long Term Lapse Priority List
This analytic filters long term lapsed donors for the most likely to be recaptured and most likely to contribute significantly based on prior giving history.
How to use the Long Term Lapse Priority List
This analysis identifies long-term lapsed donors who have the highest likelihood of being recaptured and making significant contributions based on their previous giving history. It utilizes various data sources, including gift transactions, write-offs, and donor demographics, to create a comprehensive overview of donor behavior and potential. By focusing on donors whose last net positive giving occurred at least four fiscal years ago and who have a history of contributing in multiple years, you can prioritize outreach efforts effectively.
Key metrics in this analysis include the total number of years a donor has given, the length of their longest consecutive giving streak, and their peak and average annual net giving. These metrics are crucial because they help you understand a donor’s past engagement and capacity to give. The composite recapture score, which aggregates these metrics with additional factors such as the donor’s "stretcher" status and the recency of their last gift, allows you to rank donors by their potential for future contributions. This score provides a focused approach to identify which lapsed donors are most likely to respond positively to re-engagement efforts.
You can leverage these insights to make informed decisions about donor communications and fundraising strategies. By targeting those with the highest recapture scores, you increase the chances of re-establishing relationships with valuable donors. Additionally, understanding the segments in which donors fall-like "Top," "Middle," or "Bottom"-can guide your messaging and approach during outreach, tailoring it to their past giving behavior and demonstrated capacity.
You should consider running this analysis at the start of each fiscal year or after significant fundraising campaigns to identify and prioritize lapsed donors for re-engagement efforts. Development officers and fundraising directors should review the output to strategize personalized outreach. Applying the insights effectively could mean crafting targeted re-engagement campaigns or special appeals for those identified as high-potential recapture candidates.
To measure success, you could track metrics such as the percentage of targeted lapsed donors who respond to outreach, the amount of donations received from re-engaged donors, and the overall increase in donor retention rates following the implementation of the insights from this analysis. Monitoring these success measures will help you assess the effectiveness of your strategies and refine your approach to donor engagement over time.
Analytic ID: QX206
Analytic Name: Long Term Lapse Priority List
Focus: 2.6: Recaptured Donors YOY
Type: Standard Analytic
Scope: Individual Donor
Description: The Long Term Lapse Priority List analysis identifies long-term lapsed donors most likely to be recaptured based on their previous giving history, allowing you to prioritize outreach to individuals with a proven track record of generosity. By focusing on donors with high recapture scores, you can tailor your engagement strategies to enhance donor retention and maximize contributions during fundraising initiatives.
Key Question: Which long term lapsed donors should I try to reconnect with?
Action: Assign to development officers or design a campaign to target these donors in an attempt to re-establish a giving relationship with them.
Fiscal-Year Timing: fiscal months 1, 4