Donor Recapture Statistics
A dashboard-format view of your donor recapture trends, covering recapture volume and revenue, giving recovery, revenue per recapture, level migration, lapse duration, and durability. Built on QX69.
How to use the Donor Recapture Statistics
This is a dashboard-format analytic that gives you visual references to your donor recapture trends, that is, how well and how often you win lapsed donors back. It is built on the data from analysis QX69 (All Donor Recaptures, a ten-year record of every recapture event).
The visualization tabs cover the full recapture story. Recapture Volume and Revenue shows how many donors you reactivate each year and what they bring in. Giving Recovery and Revenue per Recapture show how much of a recaptured donor's prior value you actually recover. Level Migration shows which segments recaptured donors land in. Lapse Duration shows how long donors had been gone before coming back, and Recapture Durability shows whether recaptured donors stay reactivated or lapse again.
The strategic value is that recapture is one of the highest-return activities in fundraising, but only if the recovered donors are worth the effort and actually stick. These views tell you whether your recapture program is reactivating durable, valuable donors or churning through one-time returns, which is exactly what you need to decide how much to invest and where.
You should review this at least a few times a year with your annual giving team. Use the lapse-duration view to focus win-back effort on the windows where recapture is most likely, and use the durability view to add post-recapture stewardship so reactivated donors do not immediately lapse again.
Measure success by rising recapture volume and revenue, a higher share of prior value recovered per recapture, and improved durability of recaptured donors in the following year.
Analytic ID: QX196
Analytic Name: Donor Recapture Statistics
Focus: 0.1: Getting Started; 3.3: Dashboards; 2.6: Recaptured Donors YOY; 3.1: Health Checks
Type: Dashboard Style
Scope: Organization
Description: The Donor Recapture Statistics analysis identifies trends in re-engaging lapsed donors by leveraging historical donation data and key metrics. By using this analysis, you can refine your donor engagement strategies to effectively recapture valuable relationships and enhance overall fundraising efforts.
Key Question: How well have our donor recapture efforts been working?
Action: Evaluate recent donor recapture success and plan strategic action to address where appropriate.